Internet marketing specialist tip: Get Personal with “Love Letters”

Make your customers fall in love with your brand with something as heartfelt and personal as an email.

Fellow Internet marketing specialist, you might be surprised to know that despite the popularity of social media email marketing hasn’t lost its glimmer.  According to the Radicati Group, Inc., a technology market research firm, the number of worldwide email accounts is expected to increase to over 5.2 Billion in 2018 from 4.1 Billion of 2014.  (Details can be found in this report).

So why does email remain to be more ubiquitous than social media? Unlike a social media post, which addresses all of your followers, an email is more personal.  First-name-basis personal, as a matter-of-fact.  It gives you a chance to create a more intimate experience with your customers.

But with all that said, achieving success in email marketing can be quite tricky.  You might be rubbing your customers the wrong way by constantly pitching your products or sending generic newsletters with irrelevant content that your efforts always go down the drain (and into the Spam folder).  But don’t despair.  You still have a chance to sweep your customers off their feet again with these tips:

Say thank you.
Let your customers know how much you appreciate their business.  Send them an elegant thank-you email, or give them a discount coupon for their next purchase.  Thanking them for trusting your company lets them know that you care about them, and are not always after a sale.

Apologize.
Order delays and services, and broken websites can be frustrating to your customers.  But they’re all an inevitable part of any business.  The best thing you can do is damage control.  Show how much you care for your customers by sending them an apology email.

Be thoughtful.
Nothing says “I love you” more than little tokens, gifts, and favors.  Remember how giddy you feel when someone hands you flowers, even when it’s not Valentines, or when your other half buys you your favorite dessert on the most random occasion?  Your customers, too, will feel smitten when you give them something that will add value to their life, without expecting something in return.  Sharing helpful advice for free will not only demonstrate your expertise, but also help build trust and loyalty among your clients.

Let them know that you remember them on their special days. 
Birthday cards and special holiday wishes are the best way to let customers know that they are remembered on their special day or during the holidays (and a chance for you to do holiday promotions).  Add in discounts, freebies, and fun images that are worth sharing.

Don’t be the “overly attached” partner
You may have a knack for crafting spectacular newsletters and emails thanks to your website copywriting prowess.  But just because you can send them a personalized email filled with love and appreciation everyday doesn’t mean that you should.  Blasting emails too often can come out as spammy-creepy.  Think about how an overly attached beau leaving you 29 voicemails everyday, or, texting you every minute can be so annoying.  Remember, absence makes the heart grow fonder.  Keep them looking forward to your next email by scheduling your email marketing blasts and sending only targeted and relevant content.

When done right, email marketing can do more than just win your customers’ affection.  It can help you earn a permanent place in their hearts.

So dear Internet marketing specialist, it’s time to get personal… with email marketing, of course.

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